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Reading and understanding an existing brand and developing prints based on its identity.

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Holly Fulton is a London-based fashion designer who set up her eponymous fashion label in 2009. Known for bold graphic and 3D motifs, innovative use of textiles, and distinctive accessories, she has been described as the "queen of prints".She is a regular at London Fashion Week and has also appeared at Hong Kong Fashion Week.

HOLLY FULTON DESIGNS

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Holly Fulton designs feature luxurious fabrics, often with Art Deco and retro-inspired prints. The label is also known for its use of decorative embellishments, often in unusual materials, such as perspex and crystal.  

often combines "several disparate sources of inspiration" featured calculators, cogs, and other technology-inspired motifs.

FORECAST BOARD

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INSPIRATION BOARD

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 Food chain - In ecology, a food web describes the feeding connection between organisms in a biotic community.  A food chain is a single pathway through which energy and nutrients may follow in an ecosystem.

MOTIF BOARD

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 COLOUR BOARD

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FINAL SELECTED PRINT

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 COLOURWAY 

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PRINT ON GARMENT

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Inverted pleats on princess line knee-length flared dress with center front center back print.

Technique - Sublimation Printing.

Fabric - single jersey.

GSM - 180-meter per square.

Colour - offwhite.

Model - Bhavana Baurain

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