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WHAT DOES ATHLEISURE WEAR REALLY MEAN?

What is Athleisure Wear?

The word ‘athleisure’ is a combination of athletic and leisure. Athleisure has become a fashion trend that includes apparel designed for workouts and other athletic activities, but are not limited to being worn at the gym or while exercising. You can sport athleisure wear at casual social events and even at the workplace.


What are the Features of Athleisure Wear?

Athleisure wear have some of these common features:

  • Trendy

  • Comfortable

  • Casual

  • Colorful

  • Versatile


What Comprises of Athleisure Wear?

  • Yoga pants

  • Sneakers

  • Jogger pants

  • Gym tanks

  • Leggings

  • Tights

  • Shorts

  • Sneakers

  • Sweatpants


When Did Athleisure Become a Trend in Fashion?

Athleisure is not a new concept, although it has recently become a fashion trend. It began surfacing in the 19070s when health and fitness started gaining people’s attention. Soon people started prioritizing comfort in what they wear. In fact, workplaces began promoting casualwear, with several studies showing that comfort increases performance and creativity. By the turn of the millennium, athleisure become hugely popular. The US athleisure market is expected to grow from $46 billion in 2016 to $350 billion by 2020, according to data published by market research firm the NPD Group.


Why Has Athleisure Wear Become So Popular?

Athleisure wear has gained immense popularity for the following reasons:

  • Makes people feel comfortable and calmer

  • Makes people feel more active and healthy

  • Gives an empowering and inspirational feeling

  • Supports a short workout during lunchtime and other free times

FORECAST

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TRENDS AND MARKET

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FINAL OUTPUT

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The above garments are made using old fabrics and used garments.

fabrics are Singlejersey, Rice knit, Rib, Mesh, lace, etc. 

Group members:

Anadhi Bhagath

Aiswarya Ajith

Shreys Snehil

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