LIFE OF KARIMBI

Study on the user and their interaction on social platforms.

I conducted a study on user interaction and user behavior on Instagram. A page was created in the name of @lifeofkarimbi . The idea for the page came up with my personal interest in comics and cats.

“Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to and therefore does not partake of society is either a beast or a god.”

― Aristotle, Politics

Social network complexity arises from the mutual interactions between the individuals as well as from the inner complexity of human behavior, which is already the outcome of many physiological and psychological processes. Yet, social network structure can serve to learn human behavior.

Keeping up with social network changes is a challenge. Especially today when there are updates almost weekly. Your social media marketing strategy often needs to change with these updates.

Instagram is a social networking app that allows its users to share pictures and videos with their friends. The app can be downloaded for free from the usual app stores and takes pride of place on many a young person’s (and older!) smartphone.

The company was founded by Kevin Systrom and Mike Krieger, both Stanford University graduates, in 2010, and now has around 200 million users. Facebook, the social networking giant, acquired the company in 2012. While its basic premise is the sharing of pictures, the site’s popularity comes from its picture-editing functionality.

Once a user snaps a picture, Instagram filters – of which there are dozens – can transform images in a manner reminiscent of old-fashioned Polaroid prints. The app allows for the creation of personal profiles but also can be connected to existing social networking profiles such as Facebook and Twitter, meaning users can share their pictures across platforms.

INSTAGRAM FEATURES FOR MARKETING EXPERTS

Testing removal of Likes
Stories Stickers keep growing
Shopping with AR features
Messaging expands with Threads
Video Features

Instagram Video posts – they’re like regular photo posts, except they allow for video up to 60 seconds long. You can add a filter, a caption, and tag your location before you share the post.

Instagram Live Video
IGTV
Stories Features
Shoppable Tags In Stories
More Stories Features - Video recording up to 15 seconds, Image viewing up to 10 seconds, Unlimited story additions, Direct messaging within Stories, Swipe down on the camera screen to unlock photos and videos from your personal camera roll (You can only access content on your camera roll from the last 7 days), You can track the total number of views and which users have viewed your content.
Turn Existing Posts Into Ads
Push Notifications for Your Favorite Accounts
Hyperlink Username and Hashtags In Your Bio
Your Favorite Filters
Carefully Manage Geo-tagged Content
An Easier Way to Manage Instagram - While Instagram’s native platform makes it easier for businesses to switch between accounts.

CREATION OF KARIMBI

Cats on streets. These are images captured of cats on the streets of Mumbai. These images were uploaded on Instagram stories, to make the images more fun gif stickers were included in them.

COMIC ILLUSTRATIONS

STAGE 1 - Illustrating the character/stories:

The illustrations are based on my daily observations of cats on the street, each illustration has a story to communicate. Swipe to see more.

2D ANIMATION SHORT VIDEOS

To bring more life and narration to the stories, images were drawn in a sequence and developed a flipbook video.

These videos are short and are of max 11seconds.

Video posts generate more user engagement than photos on Instagram.

Software - Autodesk sketchbook pro, Adobe Photoshop, Adobe Illustrator, etc.

STAGE 2 - Earlier stages of learning animation:

STAGE 3 - Adding color and effects to the animation:

TAKE ME TO @LIFEOFKARIMBI

INSTA GRATIFICATION

Instant gratification is known as the quick and immediate attainability of satisfaction and happiness. It is a way of experiencing pleasure and fulfillment without delay or patience.

Millennials are most apt to feel this immediate need for satisfaction. We live in an age of modern technology, and devices meet our demands to create quick pleasure.

OBSERVATION

We are constantly plugged into social media and the Internet. Our steady connectedness with virtual reality brings information, entertainment, and communication to us in real-time.

Posting a photo on Instagram immediately floods our phone with “likes” and comments. Status updates on Facebook and Twitter open up lines of communication with our virtual friends and followers, which make us feel noticed, important, and involved. We can sift through history with the touch of a button on Google, upload videos to YouTube in seconds, and message friends halfway across the world via text.

These technological advancements also lock us into this idea of needing everything we want, exactly when we want it. We are unable to truly respect that some things do, in fact, take time. They offer a blind rush of happiness, and they all-too-quickly disappear.

People are getting used to spending hours on these platforms, the lure of the quick swipe, ghost followers, The algorithm can read our emotions through our activity and target us with the confidence boost through advertisements which lead us to impulsive buying.

CONCLUSION

Having a page dedicated to express my work gave me a lot more confidence and encouragement in practicing my work. this has helped me in networking better with people around the world and has given me an understanding of the functioning of social media reach. Social media evolves quickly to keep up with consumer demands and competition from other platforms. Your best bet is to stay informed of these new features and updates and focus on how you can benefit from new features as a marketer or business and as individuals its important to maintain a healthy balance in the consumption of media.

SOFTWARES USED

BIBLIOGRAPHY

https://www.instagram.com/lifeofkarimbi/?hl=en

https://sproutsocial.com/insights/instagram-features/

https://www.elitedaily.com/social-news/instant-gratification/1157913

https://www.webwise.ie/parents/explained-image-sharing-app-instagram/